New Honolulu HomeLoans TV Spot and Brand Identity - ‘With partnership comes possibilities’ 

Over the past several months, Honolulu HomeLoans has been working on redeveloping our brand identity based on ongoing enhancements to our current and future business operations and to reflect our professional standing in the industry.  

Since opening in February 2010, the company has grown from its Honolulu location to two branches in Aiea and Hawaii Kai. As Hawaii’s largest locally owned and operated mortgage banker, we have helped thousands of Hawaii families obtain their dream home or refinance their current property.

After six years, we wanted to communicate a consistent brand identity that reflects Honolulu HomeLoans way of doing business. A key message of our new brand identity is even the most daunting first-time experiences, like purchasing your first home and getting a mortgage, can become less so, with a trusted guide by your side – like Honolulu HomeLoans.

Our new branding is designed to showcase our principles of trust, guidance, and expertise, and is reflected in the statement, “With partnership comes possibilities.” These principles are embodied in our every effort to make sure you are not alone in overcoming obstacles when pursuing the dream of homeownership.

In addition, the tagline in our company logo also has been changed to “Together” to signify that we will work in partnership with you to provide the best possible mortgage lending experience.

Watch it Now! HHL TV Spot
HHL is bringing our brand identity to life with a new TV spot that’s being aired on cable TV channels. They showcase that HHL will make every effort to ensure sure you’re not alone when riding the waves of uncertainty, anticipation and excitement when pursuing the American dream of homeownership. Be on the lookout for our mantra, “With partnership comes possibilities” and refreshed company logo with the tagline,”Together.” Click the links below to view the 15 and 30-second versions.

In the spots, a surfing instructor teaches and guides a visually impaired man how to ride the waves at Oahu’s White Plains Beach. The star of the spot is Shannon Cantan, a full-time mobility instructor with the state of Hawaii’s Ho Ľopono Services for the Blind (Ho Ľopono), which teaches residents who have visual impairments, blindness or blindness and deafness to live independently. Read more about Shannon’s amazing story here


Special Feature: The Making of the TV Spot

Get a behind-the-scenes look at the making of our TV spot, including the inspiration for our brand story, production details, and interviews with the talent and crew. 


Honolulu HomeLoans, NMLS #314918, is Hawaii's largest locally owned mortgage banker, helping thousands of Hawaii families obtain their dream home or refinance their current property. Our vision is to consistently bring a positive, progressive lending experience and a wide variety of products at a competitive price to all walks of life. With more than 1,000 combined years in the real estate, finance and mortgage banking industries, HHL is also Hawaii's most experienced mortgage company. ...



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- NMLS: 314918
745 Fort Street #1001
Honolulu, Hawaii 96813
Phone: (808) 681-7500


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