New Honolulu HomeLoans TV Spot and Brand Identity - ‘With partnership comes possibilities’
Over the past several months, Honolulu HomeLoans has been working on redeveloping our brand identity based on ongoing enhancements to our current and future business operations and to reflect our professional standing in the industry.
Since opening in February 2010, the company has grown from its Honolulu location to two branches in Aiea and Hawaii Kai. As Hawaii’s largest locally owned and operated mortgage banker, we have helped thousands of Hawaii families obtain their dream home or refinance their current property.
After six years, we wanted to communicate a consistent brand identity that reflects Honolulu HomeLoans way of doing business. A key message of our new brand identity is even the most daunting first-time experiences, like purchasing your first home and getting a mortgage, can become less so, with a trusted guide by your side – like Honolulu HomeLoans.
Our new branding is designed to showcase our principles of trust, guidance, and expertise, and is reflected in the statement, “With partnership comes possibilities.” These principles are embodied in our every effort to make sure you are not alone in overcoming obstacles when pursuing the dream of homeownership.
In addition, the tagline in our company logo also has been changed to “Together” to signify that we will work in partnership with you to provide the best possible mortgage lending experience.
Watch it Now! HHL TV Spot
HHL is bringing our brand identity to life with a new TV spot that’s being aired on cable TV channels. They showcase that HHL will make every effort to ensure sure you’re not alone when riding the waves of uncertainty, anticipation and excitement when pursuing the American dream of homeownership. Be on the lookout for our mantra, “With partnership comes possibilities” and refreshed company logo with the tagline,”Together.” Click the links below to view the 15 and 30-second versions.